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OCR: Sales Activity Forecast HOW THE RATIOS WORK IN MY BUSINESS: The overall RATIO is 90:1, DIALS My ratio here is 10:1. number of telephone dials The people I want to see to actual sales closes. are often busy. Multiply the 4 R:1 numbers. CLOSES R:5 R:2 CONNECTS My ratio is My ratio is 2:1. 3:1 in selling I can usually my consulting get the appt. services. once I get connected. PROPOSALS R:4 R:3 APPOINTMENTS My ratio is 1:1.5. ITI Once there I can usually sell a proposal